The article cited below is very interesting if you have an interest in how the human brain makes some of the decisions it does, and does so in incorrect ways that can be predicted. It was written from the perspective of how security systems ought to be designed but has a much boader appeal and a very good bibliography if you’re interested in human perceptions.
One of the references in the article is to the book Thinking, Fast and Slow by Daniel Kahneman. He received the Nobel Prize in Economic Sciences for his work challenging the rational model of judgment and decision making. He has many scholarly works, this particular book is intended for a general audience. The figure leading off this post is from Kahneman.
http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374275637/ref=sr_1_sc_1?ie=UTF8&qid=1355970136&sr=8-1-spell&keywords=thinng+fast+and+slow” title=”Amazon Link”